Social Media Management Undergraduate Academic Certificate
All required coursework must be completed with a grade of 'C' or better (O-10-a).
| Code | Title | Hours |
|---|---|---|
| JAMM 121 | Media Writing | 3 |
| JAMM 122 | Content Creation | 3 |
| JAMM 252 | Introduction to Strategic Communications | 3 |
| JAMM 365 | Trends in Social Media | 3 |
| JAMM 367 | Social Media Management and Analytics | 3 |
| Total Hours | 15 | |
Courses to total 15 credits for this certificate
Students completing the certificate in Social Media Management will be expected to:
- Understand concepts and apply theories in the use and presentation of images and information
- Apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work
- Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve
- Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
- Apply basic numerical and statistical concepts
- Apply tools and technologies appropriate for the communications professions in which they work