Promotions and Digital Marketing Undergraduate Academic Certificate
All required coursework must be completed with a grade of 'C' or better (O-10-a).
| Code | Title | Hours |
|---|---|---|
| MKTG 321 | Marketing | 3 |
| MKTG 420 | Integrated Marketing Communication | 3 |
| MKTG 423 | Digital Marketing Strategy | 3 |
| Choose one course from the following: | 3 | |
| Consumer Behavior | ||
| Pricing Strategy and Tactics | ||
| Retail Distribution Management | ||
| Marketing Channels Management | ||
| Services Marketing | ||
| Product Development and Brand Management | ||
| Total Hours | 12 | |
Courses to total 12 credits for this certificate
- Students completing the Promotions and Digital Marketing Strategy will be able to demonstrate an understanding of the promotional mix.
- Students completing the Promotions and Digital Marketing Strategy will be able to apply digital marketing strategies within the overall marketing strategy.
- Students completing the Promotions and Digital Marketing Strategy will be able to establish, execute, and quantitatively evaluate the digital marketing mix.