Public Relations (B.A. or B.S.)
Required course work includes the university requirements (see regulation J-3) and the following:
| Code | Title | Hours |
|---|---|---|
| School of Journalism and Mass Media Core | 30 | |
| Major Requirements | 15 | |
| Total Hours | 45 | |
Major Requirements
| Code | Title | Hours |
|---|---|---|
| JAMM 2520 | Introduction to Strategic Communications | 3 |
| JAMM 3500 | Public Relations Writing and Production | 3 |
| JAMM 4660 | Media Campaign Strategy | 3 |
| Two From the Following: | 6 | |
| Reporting I | ||
| Event Planning and Management | ||
| Social Media Management | ||
| Mass Media and Public Opinion | ||
| Public Relations Trends | ||
| Public Relations Research and Analytics | ||
| Total Hours | 15 | |
Courses to total 120 credits for this degree
Public Relations (B.A.)
| Fall Term 1 | Hours | |
|---|---|---|
| ENGL 1101 | Writing and Rhetoric I | 3 |
| COMM 1101 | Fundamentals of Oral Communication | 3 |
| JAMM 1000 | Media and Society | 3 |
| Mathematical Ways of Knowing Course | 3 | |
| CHIN 1010 or FREN 1101 or GERM 1101 or JAPN 1010 or AIST 1010 or SPAN 1101 | 4 | |
| Hours | 16 | |
| Spring Term 1 | ||
| ENGL 1102 | Writing and Rhetoric II | 3 |
| American Experience Course | 3 | |
| Scientific Ways of Knowing Course | 4 | |
| CHIN 1020 OR FREN 1102 OR GERM 1102 OR AIST 1020 OR JAPN 1020 OR SPAN 1102 | 4 | |
| Hours | 14 | |
| Fall Term 2 | ||
| JAMM 1210 | Media Writing | 3 |
| JAMM 1220 | Content Creation | 3 |
| Scientific Ways of Knowing Course | 4 | |
| Social and Behavioral Ways of Knowing Course | 3 | |
| CHIN 2010 OR FREN 2010 OR GERM 2010 OR JAPN 2010 OR SPAN 2010 | 4 | |
| Hours | 17 | |
| Spring Term 2 | ||
| JAMM 2520 | Introduction to Strategic Communications | 3 |
| Social and Behavioral Ways of Knowing Course | 3 | |
| International Course | 3 | |
| Humanistic and Artistic Ways of Knowing Course | 3 | |
| CHIN 2020 OR FREN 2020 OR GERM 2020 OR JAPN 2020 OR SPAN 2020 | 4 | |
| Hours | 16 | |
| Fall Term 3 | ||
| JAMM 2250 OR JAMM 3520 OR JAMM 3670 OR JAMM 4440 OR JAMM 4500 OR JAMM 4580 | 3 | |
| JAMM, Major Elective Course | 3 | |
| Elective Course | 3 | |
| B.A. Course Requirement | 3 | |
| Elective Course | 3 | |
| Hours | 15 | |
| Spring Term 3 | ||
| JAMM 3500 | Public Relations Writing and Production | 3 |
| Humanistic and Artistic Ways of Knowing Course | 3 | |
| JAMM, Major Elective Course | 3 | |
| B.A. Course Requirement | 6 | |
| Hours | 15 | |
| Fall Term 4 | ||
| JAMM 3420 | Media Research & Analytics | 3 |
| JAMM 2250 OR JAMM 3520 OR JAMM 3670 OR JAMM 4440 OR JAMM 4500 OR JAMM 4580 | 3 | |
| Elective Course | 6 | |
| JAMM 3390 OR JAMM 3400 OR JAMM 3780 OR JAMM 3790 OR JAMM 4400 OR JAMM 4430 OR JAMM 4440 OR JAMM 4450 OR JAMM 4460 OR JAMM 4770 OR JAMM 4900 | 3 | |
| Hours | 15 | |
| Spring Term 4 | ||
| JAMM 4480 | Law of Mass Media | 3 |
| JAMM 4660 | Media Campaign Strategy | 3 |
| Elective Course | 3 | |
| JAMM 3390 or JAMM 3400 or JAMM 3780 or JAMM 3790 or JAMM 4400 or JAMM 4430 or JAMM 4440 or JAMM 4450 or JAMM 4460 or JAMM 4770 or JAMM 4900 | 3 | |
| Hours | 12 | |
| Total Hours | 120 | |
Public Relations (B.S.)
| Fall Term 1 | Hours | |
|---|---|---|
| COMM 1101 | Fundamentals of Oral Communication | 3 |
| ENGL 1101 | Writing and Rhetoric I | 3 |
| JAMM 1000 | Media and Society | 3 |
| Mathematical Ways of Knowing Course | 3 | |
| Humanistic and Artistic Ways of Knowing Course | 3 | |
| Hours | 15 | |
| Spring Term 1 | ||
| ENGL 1102 | Writing and Rhetoric II | 3 |
| Scientific Ways of Knowing Course | 4 | |
| Social and Behavioral Ways of Knowing Course | 3 | |
| American Experience Course | 3 | |
| Elective Course | 3 | |
| Hours | 16 | |
| Fall Term 2 | ||
| JAMM 1210 | Media Writing | 3 |
| JAMM 1220 | Content Creation | 3 |
| Elective Course | 3 | |
| Scientific Ways of Knowing Course | 4 | |
| Social and Behavioral Ways of Knowing Course | 3 | |
| Hours | 16 | |
| Spring Term 2 | ||
| JAMM 2520 | Introduction to Strategic Communications | 3 |
| Elective Course | 3 | |
| International Course | 3 | |
| Humanistic and Artistic Ways of Knowing Course | 3 | |
| Elective Course | 3 | |
| Hours | 15 | |
| Fall Term 3 | ||
| JAMM 2250 OR JAMM 3520 OR JAMM 4440 OR JAMM 4500 OR JAMM 4580 | 3 | |
| JAMM, Major Elective Course | 3 | |
| Elective Course | 3 | |
| B.S. Course Requirement | 6 | |
| Hours | 15 | |
| Spring Term 3 | ||
| JAMM 3500 | Public Relations Writing and Production | 3 |
| JAMM, Major Elective Course | 3 | |
| Elective Course | 3 | |
| B.S. Course Requirement | 6 | |
| Hours | 15 | |
| Fall Term 4 | ||
| JAMM 3420 | Media Research & Analytics | 3 |
| JAMM 2250 OR JAMM 3520 OR JAMM 4440 OR JAMM 4500 OR JAMM 4580 | 3 | |
| Elective Course | 3 | |
| Elective Course | 3 | |
| JAMM 3390 OR JAMM 3400 OR JAMM 3780 OR JAMM 3790 OR JAMM 4400 OR JAMM 4430 OR JAMM 4440 OR JAMM 4450 OR JAMM 4460 OR JAMM 4770 OR JAMM 4900 | 3 | |
| Hours | 15 | |
| Spring Term 4 | ||
| JAMM 4480 | Law of Mass Media | 3 |
| JAMM 4660 | Media Campaign Strategy | 3 |
| Elective Course | 3 | |
| Elective Course | 1 | |
| JAMM 3390 OR JAMM 3400 OR JAMM 3780 OR JAMM 3790 OR JAMM 4400 OR JAMM 4430 OR JAMM 4440 OR JAMM 4450 OR JAMM 4460 OR JAMM 4770 OR JAMM 4900 | 3 | |
| Hours | 13 | |
| Total Hours | 120 | |
The degree map is a guide for the timely completion of your curricular requirements. Your academic advisor or department may be contacted for assistance in interpreting this map. This map is not reflective of your academic history or transcript and it is not official notification of completion of degree or certificate requirements. Please contact the Registrar's Office regarding your official degree/certificate completion status.
The School of Journalism and Mass Media curriculum for Public Relations enables our students to learn the values and skills that will prepare them for work and citizenship in a diverse and global society.
JAMM Values
- Apply the principles and laws of freedom of speech and press in a global context and in the United States
- Demonstrate an understanding of the multicultural history and role of professionals, individuals and institutions in shaping communications
- Demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in gender, race, ethnicity, sexual orientation and ability, domestically and globally, across communication and media contexts
- Understand concepts and apply theories in the use and presentation of images and information
- Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity
JAMM Skills
- Apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work
- Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve
- Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
- Apply basic numerical and statistical concepts
- Apply tools and technologies appropriate for the communications professions in which they work