Marketing (B.S.Bus.)
Required course work includes the university requirements (see regulation J-3), the college requirements, and:
| Code | Title | Hours |
|---|---|---|
| College of Business & Economics Requirements | 54-57 | |
| Major Requirements | 24-44 | |
| Total Hours | 78-101 | |
Major Requirements
| Code | Title | Hours |
|---|---|---|
| MKTG 3240 | Consumer Behavior | 3 |
| MKTG 4210 | Marketing Research & Analysis | 3 |
| MKTG 4280 | Marketing Management | 3 |
| Emphases | ||
| Select one of the following emphases: | 15-35 | |
| Total Hours | 24-44 | |
A. General Marketing Emphasis
| Code | Title | Hours |
|---|---|---|
| Product Elective | 3 | |
| Services Marketing | ||
or MKTG 4950 | Product Development and Brand Management | |
| Pricing Requirement | 3 | |
| Pricing Strategy and Tactics | ||
| Place Elective | 3 | |
| Retail Distribution Management | ||
or MKTG 4260 | Marketing Channels Management | |
| Promotions Elective | 3 | |
| Integrated Marketing Communication | ||
or MKTG 4220 | Sales Management | |
| Business Elective | 3 | |
One 3000-4000 level CBE course | ||
| Total Hours | 15 | |
Courses to total 120 credits for this degree
B. Sales Management Emphasis
| Code | Title | Hours |
|---|---|---|
| BUS 3030 | Business Negotiations | 3 |
| MKTG 4220 | Sales Management | 3 |
| MKTG 4320 | Advanced Sales Management | 3 |
| Sales Electives | ||
| Select 6 credits from the following | 6 | |
| Deploying and Developing Human Capital | ||
| Integrated Marketing Communication | ||
| Digital Marketing Strategy | ||
| Pricing Strategy and Tactics | ||
| Retail Distribution Management | ||
| Marketing Channels Management | ||
| Supply Chain Analytics | ||
Sales Practicum/Sales Internship | ||
| Select three credits from the following | 3 | |
| Vandal Solutions | ||
| Internship | ||
| Total Hours | 18 | |
Courses to total 120 credits for this degree.
C. Entrepreneurship Emphasis
| Code | Title | Hours |
|---|---|---|
| ENTR 4140 | Entrepreneurship | 3 |
| ENTR 4150 | New Venture Creation | 3 |
| Entrepreneurship Electives | ||
| Select three credits from the following: | 3 | |
| Startup Innovation and Ideation | ||
| Feasibility Analysis | ||
| Business Model Design | ||
| Intellectual Property and Legal Issues for New Ventures | ||
| Prototype Development | ||
| New Venture Marketing | ||
| New Venture Funding | ||
| Accounting for Entrepreneurs | ||
| Social Ventures | ||
| Launching Tech Ventures | ||
| Marketing Electives | ||
| Select one course from the following: | 3 | |
| Integrated Marketing Communication | ||
| Sales Management | ||
| Pricing Strategy and Tactics | ||
| Retail Distribution Management | ||
| Marketing Channels Management | ||
| Services Marketing | ||
| International Marketing | ||
| Product Development and Brand Management | ||
| Entrepreneurship Practicum/Internship/Vandal Solutions | ||
| Select 3 credits from the following: | 3 | |
| Vandal Solutions (Max 6 credits) | ||
| Internship | ||
| Business Elective | 3 | |
One 3000-4000 level CBE course | ||
| Total Hours | 18 | |
Courses to total 120 credits for this degree
D. PGA Golf Management Emphasis
| Code | Title | Hours |
|---|---|---|
| PGA 1030 | Introduction to PGA Golf Management | 2 |
| PGA 1050 | Introduction to PGA Teaching and Coaching (Level 1) | 3 |
| PGA 1500 | PGA Golf Management I | 3 |
| PGA 2050 | Intermediate PGA Teaching and Coaching (Level 2) | 3 |
| PGA 2510 | PGA Golf Management II | 3 |
| PGA 2980 | Internship | 4 |
| PGA 3050 | Advanced PGA Teaching and Coaching (Level 3) | 3 |
| PGA 3850 | PGA Golf Management III | 3 |
| PGA 3980 | Internship | 6 |
| Pricing Requirement | 3 | |
| Pricing Strategy and Tactics 2 | ||
| Place Elective | 3 | |
| Retail Distribution Management | ||
or MKTG 4260 | Marketing Channels Management | |
| Product Elective | 3 | |
| Services Marketing | ||
or MKTG 4950 | Product Development and Brand Management | |
| Promotions Elective | 3 | |
| Integrated Marketing Communication | ||
or MKTG 4220 | Sales Management | |
| Total Hours | 42 | |
Courses to total 134 credits for this degree
Students must pass the PGA Player Ability Test.
Students must have a 12.0 handicap or better to enter this program.
Students must also be a U.S. citizen to be eligible for PGA membership.
General Marketing Emphasis
| Fall Term 1 | Hours | |
|---|---|---|
| BUS 1900 | Integrated Business and Value Creation | 3 |
| COMM 1101 | Fundamentals of Oral Communication | 3 |
| ENGL 1101 | Writing and Rhetoric I | 3 |
| MATH 1143 | Precalculus I: Algebra | 3 |
| Scientific Ways of Knowing Course | 4 | |
| Hours | 16 | |
| Spring Term 1 | ||
| ENGL 1102 | Writing and Rhetoric II | 3 |
| Humanistic and Artistic Ways of Knowing Course | 3 | |
| Scientific Ways of Knowing Course | 4 | |
| American Experience Course | 3 | |
| Elective Course | 1 | |
| Hours | 14 | |
| Fall Term 2 | ||
| ACCT 2010 | Introduction to Financial Accounting | 3 |
| BLAW 2650 | Legal Environment of Business | 3 |
| ECON 2201 | Principles of Macroeconomics | 3 |
| PHIL 2080 | Business Ethics | 3 |
| STAT 2510 | Statistical Methods | 3 |
| Hours | 15 | |
| Spring Term 2 | ||
| ACCT 2020 | Introduction to Managerial Accounting | 3 |
| BUS 3540 | Business Analytics | 3 |
| ECON 2202 | Principles of Microeconomics | 3 |
| MGT 3100 | Leading Organizations and People | 3 |
| ENGL 2070 OR ENGL 2080 OR ENGL 3130 OR ENGL 3170 OR PHIL 2010 | 3 | |
| Hours | 15 | |
| Fall Term 3 | ||
| BIA 3500 | Managing Information | 3 |
| FIN 3010 | Financial Resources Management | 3 |
| MKTG 3210 | Marketing | 3 |
| OM 3700 | Introduction to Operations and Supply Chain Management | 3 |
| Social and Behavioral Ways of Knowing Course | 3 | |
| Hours | 15 | |
| Spring Term 3 | ||
| MKTG 3240 | Consumer Behavior | 3 |
| UPDV Economics, Major Elective Course | 3 | |
| Elective Course | 3 | |
| Elective Course | 3 | |
| MKTG 4200 OR MKTG 4220 | 3 | |
| Hours | 15 | |
| Fall Term 4 | ||
| MKTG 4210 | Marketing Research & Analysis | 3 |
| UPDV CBE, Major Elective Course | 3 | |
| Elective Course | 3 | |
| MKTG 4270 OR MKTG 4950 | 3 | |
| MKTG 4250 OR MKTG 4260 | 3 | |
| Hours | 15 | |
| Spring Term 4 | ||
| BUS 4900 | Strategic Management | 3 |
| MKTG 4240 | Pricing Strategy and Tactics | 3 |
| MKTG 4280 | Marketing Management | 3 |
| Elective Course | 3 | |
| International Course | 3 | |
| Hours | 15 | |
| Total Hours | 120 | |
Sales Management Emphasis
| Fall Term 1 | Hours | |
|---|---|---|
| BUS 1900 | Integrated Business and Value Creation | 3 |
| COMM 1101 | Fundamentals of Oral Communication | 3 |
| ENGL 1101 | Writing and Rhetoric I | 3 |
| MATH 1143 | Precalculus I: Algebra | 3 |
| Scientific Ways of Knowing Course | 4 | |
| Hours | 16 | |
| Spring Term 1 | ||
| ENGL 1102 | Writing and Rhetoric II | 3 |
| American Experience Course | 3 | |
| Humanistic and Artistic Ways of Knowing Course | 3 | |
| Scientific Ways of Knowing Course | 4 | |
| Elective Course | 1 | |
| Hours | 14 | |
| Fall Term 2 | ||
| ACCT 2010 | Introduction to Financial Accounting | 3 |
| BLAW 2650 | Legal Environment of Business | 3 |
| ECON 2201 | Principles of Macroeconomics | 3 |
| PHIL 2080 | Business Ethics | 3 |
| STAT 2510 | Statistical Methods | 3 |
| Hours | 15 | |
| Spring Term 2 | ||
| ACCT 2020 | Introduction to Managerial Accounting | 3 |
| BUS 3540 | Business Analytics | 3 |
| ECON 2202 | Principles of Microeconomics | 3 |
| MGT 3100 | Leading Organizations and People | 3 |
| ENGL 2070 OR ENGL 2080 OR ENGL 3130 OR ENGL 3170 OR PHIL 2010 | 3 | |
| Hours | 15 | |
| Fall Term 3 | ||
| BIA 3500 | Managing Information | 3 |
| FIN 3010 | Financial Resources Management | 3 |
| MKTG 3210 | Marketing | 3 |
| OM 3700 | Introduction to Operations and Supply Chain Management | 3 |
| Social and Behavioral Ways of Knowing Course | 3 | |
| Hours | 15 | |
| Spring Term 3 | ||
| BUS 3030 | Business Negotiations | 3 |
| MKTG 3240 | Consumer Behavior | 3 |
| UPDV Economics, Major Elective Course | 3 | |
| Elective Course | 3 | |
| MGT 4170 OR MKTG 4200 OR MKTG 4230 OR MKTG 4240 OR MKTG 4250 OR MKTG 4260 OR OM 4700 OR Sales Practicum/Sales Internship | 3 | |
| Hours | 15 | |
| Fall Term 4 | ||
| MKTG 4210 | Marketing Research & Analysis | 3 |
| MKTG 4220 | Sales Management | 3 |
| Elective Course | 3 | |
| Elective Course | 3 | |
| Elective Course | 3 | |
| Hours | 15 | |
| Spring Term 4 | ||
| BUS 4900 | Strategic Management | 3 |
| MKTG 4280 | Marketing Management | 3 |
| MKTG 4320 | Advanced Sales Management | 3 |
| International Course | 3 | |
| MGT 4170 OR MKTG 4200 OR MKTG 4230 OR MKTG 4240 OR MKTG 4250 OR MKTG 4260 OR OM 4700 OR Sales Practicum/Sales Internship | 3 | |
| Hours | 15 | |
| Total Hours | 120 | |
Entrepreneurship Emphasis
| Fall Term 1 | Hours | |
|---|---|---|
| BUS 1900 | Integrated Business and Value Creation | 3 |
| COMM 1101 | Fundamentals of Oral Communication | 3 |
| ENGL 1101 | Writing and Rhetoric I | 3 |
| MATH 1143 | Precalculus I: Algebra | 3 |
| Scientific Ways of Knowing Course | 4 | |
| Hours | 16 | |
| Spring Term 1 | ||
| ENGL 1102 | Writing and Rhetoric II | 3 |
| Humanistic and Artistic Ways of Knowing Course | 3 | |
| American Experience Course | 3 | |
| Scientific Ways of Knowing Course | 4 | |
| Elective Course | 1 | |
| Hours | 14 | |
| Fall Term 2 | ||
| ACCT 2010 | Introduction to Financial Accounting | 3 |
| BLAW 2650 | Legal Environment of Business | 3 |
| ECON 2201 | Principles of Macroeconomics | 3 |
| PHIL 2080 | Business Ethics | 3 |
| STAT 2510 | Statistical Methods | 3 |
| Hours | 15 | |
| Spring Term 2 | ||
| ACCT 2020 | Introduction to Managerial Accounting | 3 |
| BUS 3540 | Business Analytics | 3 |
| ECON 2202 | Principles of Microeconomics | 3 |
| MGT 3100 | Leading Organizations and People | 3 |
| ENGL 2070 OR ENGL 2080 OR ENGL 3130 OR ENGL 3170 OR PHIL 2010 | 3 | |
| Hours | 15 | |
| Fall Term 3 | ||
| BIA 3500 | Managing Information | 3 |
| FIN 3010 | Financial Resources Management | 3 |
| MKTG 3210 | Marketing | 3 |
| OM 3700 | Introduction to Operations and Supply Chain Management | 3 |
| Social and Behavioral Ways of Knowing Course | 3 | |
| Hours | 15 | |
| Spring Term 3 | ||
| MKTG 3240 | Consumer Behavior | 3 |
| UPDV Economics, Major Elective Course | 3 | |
| Elective Course | 3 | |
| Elective Course | 3 | |
| BUS 4290 OR MKTG 3980 | 3 | |
| ENTR 3140 OR ENTR 3150 OR ENTR 3160 OR ENTR 3170 OR ENTR 3180 OR ENTR 3190 OR ENTR 3200 OR ENTR 3210 OR ENTR 3220 OR ENTR 3230 | ||
| Hours | 15 | |
| Fall Term 4 | ||
| ENTR 4140 | Entrepreneurship | 3 |
| MKTG 4210 | Marketing Research & Analysis | 3 |
| BUS 4290 OR MKTG 4200 OR MKTG 4220 OR MKTG 4240 OR MKTG 4250 OR MKTG 4260 OR MKTG 4270 OR MKTG 4820 OR MKTG 4950 | 3 | |
| ENTR 3140 OR ENTR 3150 OR ENTR 3160 OR ENTR 3170 OR ENTR 3180 OR ENTR 3190 OR ENTR 3200 OR ENTR 3210 OR ENTR 3220 OR ENTR 3230 | 3 | |
| International Course | 3 | |
| Hours | 15 | |
| Spring Term 4 | ||
| BUS 4900 | Strategic Management | 3 |
| ENTR 4150 | New Venture Creation | 3 |
| MKTG 4280 | Marketing Management | 3 |
| ENTR 3140 OR ENTR 3150 OR ENTR 3160 OR ENTR 3170 OR ENTR 3180 OR ENTR 3190 OR ENTR 3200 OR ENTR 3210 OR ENTR 3220 OR ENTR 3230 | 3 | |
| UPDV CBE, Major Elective Course | 3 | |
| Hours | 15 | |
| Total Hours | 120 | |
PGA Golf Management Emphasis
| Fall Term 1 | Hours | |
|---|---|---|
| BUS 1900 | Integrated Business and Value Creation | 3 |
| COMM 1101 | Fundamentals of Oral Communication | 3 |
| ENGL 1101 | Writing and Rhetoric I | 3 |
| MATH 1143 | Precalculus I: Algebra | 3 |
| PGA 1030 | Introduction to PGA Golf Management | 2 |
| Scientific Ways of Knowing Course | 4 | |
| Hours | 18 | |
| Spring Term 1 | ||
| ENGL 1102 | Writing and Rhetoric II | 3 |
| PGA 1500 | PGA Golf Management I | 3 |
| Humanistic and Artistic Ways of Knowing Course | 3 | |
| Scientific Ways of Knowing Course | 4 | |
| American Experience Course | 3 | |
| Hours | 16 | |
| Summer Term 1 | ||
| PGA 2980 | Internship | 2 |
| Hours | 2 | |
| Fall Term 2 | ||
| ACCT 2010 | Introduction to Financial Accounting | 3 |
| BLAW 2650 | Legal Environment of Business | 3 |
| ECON 2201 | Principles of Macroeconomics | 3 |
| PGA 2510 | PGA Golf Management II | 3 |
| STAT 2510 | Statistical Methods | 3 |
| Hours | 15 | |
| Spring Term 2 | ||
| ACCT 2020 | Introduction to Managerial Accounting | 3 |
| BUS 3540 | Business Analytics | 3 |
| ECON 2202 | Principles of Microeconomics | 3 |
| MGT 3100 | Leading Organizations and People | 3 |
| PGA 1050 | Introduction to PGA Teaching and Coaching (Level 1) | 3 |
| Hours | 15 | |
| Summer Term 2 | ||
| PGA 2980 | Internship | 2 |
| Hours | 2 | |
| Fall Term 3 | ||
| BIA 3500 | Managing Information | 3 |
| FIN 3010 | Financial Resources Management | 3 |
| MKTG 3210 | Marketing | 3 |
| OM 3700 | Introduction to Operations and Supply Chain Management | 3 |
| PGA 2050 | Intermediate PGA Teaching and Coaching (Level 2) | 3 |
| Hours | 15 | |
| Spring Term 3 | ||
| MKTG 3240 | Consumer Behavior | 3 |
| PGA 3850 | PGA Golf Management III | 3 |
| MKTG 4240 | Pricing Strategy and Tactics | 3 |
| UPDV ECON, Major Elective Course | 3 | |
| MKTG 4200 OR MKTG 4220 | 3 | |
| Hours | 15 | |
| Summer Term 3 | ||
| PGA 3980 | Internship | 3 |
| Hours | 3 | |
| Fall Term 4 | ||
| MKTG 4210 | Marketing Research & Analysis | 3 |
| Social and Behavioral Ways of Knowing Course | 3 | |
| MKTG 4250 OR MKTG 4260 | 3 | |
| MKTG 4270 OR MKTG 4950 | 3 | |
| ENGL 2070 OR ENGL 2080 OR ENGL 3130 OR ENGL 3170 OR PHIL 2010 | 3 | |
| Hours | 15 | |
| Spring Term 4 | ||
| BUS 4900 | Strategic Management | 3 |
| MKTG 4280 | Marketing Management | 3 |
| PGA 3050 | Advanced PGA Teaching and Coaching (Level 3) | 3 |
| PHIL 2080 | Business Ethics | 3 |
| International Course | 3 | |
| Hours | 15 | |
| Summer Term 4 | ||
| PGA 3980 | Internship | 3 |
| Hours | 3 | |
| Total Hours | 134 | |
The degree map is a guide for the timely completion of your curricular requirements. Your academic advisor or department may be contacted for assistance in interpreting this map. This map is not reflective of your academic history or transcript and it is not official notification of completion of degree or certificate requirements. Please contact the Registrar's Office regarding your official degree/certificate completion status.
General Marketing Emphasis
- Students will demonstrate skills in designing and executing consumer research to address specific marketing questions (MKTG 3240).
- Students will determine the appropriate level, scope and depth of information required for decision making (MKTG 4210).
- Students will develop a marketing plan, focusing on setting marketing objectives, and developing strategy and marketing programs to achieve these objectives (MKTG 4280).
Sales Management Emphasis
- Students will demonstrate an understanding of relevant theories as they apply to the field of business negotiations and bargaining (BUS 3030).
- Students will demonstrate skills in designing and executing sales management programs (MKTG 4220).
- Students will demonstrate an understanding of the components and complexities of leading and managing a professional B2B sales teams (MKTG 4320).
- Students will apply strategies to motivate, train, compensate and reward a professional B2B sales team (MKTG 4320).
Entrepreneurship Emphasis
- Students will evaluate the benefits and costs of starting and operating a business (ENTR 4140).
PGA Golf Management Emphasis
- Students will demonstrate an understanding of professional golf principles.