Marketing (B.S.Bus.)

Required course work includes the university requirements (see regulation J-3), the college requirements, and:

Course List

Code	Title	Hours
College of Business & Economics Requirements		54-57
Major Requirements		24-44
Total Hours		78-101

Major Requirements 

Course List

Code	Title	Hours
MKTG 324	Consumer Behavior	3
MKTG 421	Marketing Research & Analysis	3
MKTG 428	Marketing Management	3
Emphases
Select one of the following emphases:		15-35
General Marketing
Sales Management
Entrepreneurship
PGA Golf Management
Marketing Analytics
Total Hours		24-44

A. General Marketing Emphasis

Course List

Code	Title	Hours
Product Elective		3
MKTG 427	Services Marketing
or MKTG 495	Product Development and Brand Management
Pricing Requirement		3
MKTG 424	Pricing Strategy and Tactics
Place Elective		3
MKTG 425	Retail Distribution Management
or MKTG 426	Marketing Channels Management
Promotions Elective		3
MKTG 420	Integrated Marketing Communication
or MKTG 422	Sales Management
Business Elective		3
One 300-400 level CBE course
Total Hours		15

Courses to total 120 credits for this degree 

B. Sales Management Emphasis

Course List

Code	Title	Hours
BUS 303	Business Negotiations	3
MKTG 422	Sales Management	3
MKTG 432	Advanced Sales Management	3
Sales Electives
Select 6 credits from the following		6
MHR 417	Deploying and Developing Human Capital
MKTG 420	Integrated Marketing Communication
MKTG 423	Digital Marketing Strategy
MKTG 424	Pricing Strategy and Tactics
MKTG 425	Retail Distribution Management
MKTG 426	Marketing Channels Management
OM 470	Supply Chain Analytics
Sales Practicum/Sales Internship
Select three credits from the following		3
BUS 429	Vandal Solutions
MKTG 398	Internship
Total Hours		18

Courses to total 120 credits for this degree.

C. Entrepreneurship Emphasis

D. PGA Golf Management Emphasis

Course List

Code	Title	Hours
PGA 103	Introduction to PGA Golf Management	2
PGA 150	PGA Golf Management I	3
PGA 251	PGA Golf Management II	3
PGA 298	Internship (Max 6 credits)	4
PGA 385	PGA Golf Management III	3
PGA 398	Internship (Max 6 credits)	6
RSTM 105	Teaching Golf I	2
RSTM 205	Teaching Golf II	2
RSTM 305	Teaching Golf III	2
Pricing Requirement		3
MKTG 424	Pricing Strategy and Tactics 2
Place Elective		3
MKTG 425	Retail Distribution Management
or MKTG 426	Marketing Channels Management
Product Elective		3
MKTG 427	Services Marketing
or MKTG 495	Product Development and Brand Management
Promotions Elective		3
MKTG 420	Integrated Marketing Communication
or MKTG 422	Sales Management
Total Hours		39

Courses to total 129 credits for this degree

Students must pass the PGA Player Ability Test.
Students must have a 12.0 handicap or better to enter this program.
Students must also be a U.S. citizen to be eligible for PGA membership.

E. Marketing Analytics Emphasis

Course List

Code	Title	Hours
MKTG 431	Marketing Analytics	3
STAT 422	Survey Sampling Methods	3
STAT 431	Statistical Analysis	3
Select two of the following:		6
ANTH 416	Qualitative Social Science Methods
MATH 160	Survey of Calculus
MATH 170	Calculus I
MATH 175	Calculus II
MATH 183	Introduction to Data Science in Python
MATH 330	Linear Algebra
MIS 455	Data Management for Big Data
PSYC 430	Tests and Measurements
STAT 407	Experimental Design
or STAT 507	Experimental Design
STAT 418	Multivariate Analysis
STAT 426	SAS Programming
STAT 427	R Programming
STAT 436	Applied Regression Modeling
or STAT 516	Applied Regression Modeling
STAT 514	Nonparametric Statistics
Marketing Electives
Select one course from the following:		3
MKTG 420	Integrated Marketing Communication
MKTG 422	Sales Management
MKTG 423	Digital Marketing Strategy
MKTG 424	Pricing Strategy and Tactics
MKTG 425	Retail Distribution Management
MKTG 426	Marketing Channels Management
MKTG 427	Services Marketing
MKTG 482	International Marketing
MKTG 495	Product Development and Brand Management
Total Hours		18

Courses to total 120 credits for this degree

General Marketing Emphasis

Plan of Study Grid

Fall Term 1		Hours
BUS 190	Integrated Business and Value Creation	3
COMM 101	Fundamentals of Oral Communication	3
ENGL 101	Writing and Rhetoric I	3
MATH 143	College Algebra	3
Scientific Ways of Knowing Course		4
	Hours	16
Spring Term 1
ENGL 102	Writing and Rhetoric II	3
Humanistic and Artistic Ways of Knowing Course		3
Scientific Ways of Knowing Course		4
American Diversity Course		3
Elective Course		1
	Hours	14
Fall Term 2
ACCT 201	Introduction to Financial Accounting	3
BLAW 265	Legal Environment of Business	3
ECON 201	Principles of Macroeconomics	3
PHIL 208	Business Ethics	3
STAT 251	Statistical Methods	3
	Hours	15
Spring Term 2
ACCT 202	Introduction to Managerial Accounting	3
BUS 354	Business Analytics	3
ECON 202	Principles of Microeconomics	3
MHR 310	Leading Organizations and People	3
ENGL 207 OR ENGL 208 OR ENGL 313 OR ENGL 317 OR PHIL 201		3
	Hours	15
Fall Term 3
FIN 301	Financial Resources Management	3
MKTG 321	Marketing	3
MIS 350	Managing Information	3
OM 370	Introduction to Operations and Supply Chain Management	3
Social and Behavioral Ways of Knowing Course		3
	Hours	15
Spring Term 3
MKTG 324	Consumer Behavior	3
UPDV Economics, Major Elective Course		3
Elective Course		3
Elective Course		3
MKTG 420 OR MKTG 422		3
	Hours	15
Fall Term 4
MKTG 421	Marketing Research & Analysis	3
UPDV CBE, Major Elective Course		3
Elective Course		3
MKTG 427 OR MKTG 495		3
MKTG 425 OR MKTG 426		3
	Hours	15
Spring Term 4
BUS 490	Strategic Management	3
MKTG 428	Marketing Management	3
MKTG 424	Pricing Strategy and Tactics	3
Elective Course		3
International Course		3
	Hours	15
	Total Hours	120

Sales Management Emphasis

Plan of Study Grid

Fall Term 1		Hours
BUS 190	Integrated Business and Value Creation	3
COMM 101	Fundamentals of Oral Communication	3
ENGL 101	Writing and Rhetoric I	3
MATH 143	College Algebra	3
Scientific Ways of Knowing Course		4
	Hours	16
Spring Term 1
ENGL 102	Writing and Rhetoric II	3
American Diversity Course		3
Humanistic and Artistic Ways of Knowing Course		3
Scientific Ways of Knowing Course		4
Elective Course		1
	Hours	14
Fall Term 2
ACCT 201	Introduction to Financial Accounting	3
BLAW 265	Legal Environment of Business	3
ECON 201	Principles of Macroeconomics	3
PHIL 208	Business Ethics	3
STAT 251	Statistical Methods	3
	Hours	15
Spring Term 2
ACCT 202	Introduction to Managerial Accounting	3
BUS 354	Business Analytics	3
ECON 202	Principles of Microeconomics	3
MHR 310	Leading Organizations and People	3
ENGL 207 OR ENGL 208 OR ENGL 313 OR ENGL 317 OR PHIL 201		3
	Hours	15
Fall Term 3
FIN 301	Financial Resources Management	3
MKTG 321	Marketing	3
MIS 350	Managing Information	3
OM 370	Introduction to Operations and Supply Chain Management	3
Social and Behavioral Ways of Knowing Course		3
	Hours	15
Spring Term 3
MKTG 324	Consumer Behavior	3
BUS 303	Business Negotiations	3
UPDV Economics, Major Elective Course		3
Elective Course		3
MHR 417 OR MKTG 420 OR MKTG 423 OR MKTG 424 OR MKTG 425 OR MKTG 426 OR OM 470 OR Sales Practicum/Sales Internship		3
	Hours	15
Fall Term 4
MKTG 421	Marketing Research & Analysis	3
MKTG 422	Sales Management	3
Elective Course		3
Elective Course		3
Elective Course		3
	Hours	15
Spring Term 4
BUS 490	Strategic Management	3
MKTG 428	Marketing Management	3
MKTG 432	Advanced Sales Management	3
International Course		3
MHR 417 OR MKTG 420 OR MKTG 423 OR MKTG 424 OR MKTG 425 OR MKTG 426 OR OM 470 OR Sales Practicum/Sales Internship		3
	Hours	15
	Total Hours	120

Entrepreneurship Emphasis

Plan of Study Grid

Fall Term 1		Hours
BUS 190	Integrated Business and Value Creation	3
COMM 101	Fundamentals of Oral Communication	3
ENGL 101	Writing and Rhetoric I	3
MATH 143	College Algebra	3
Scientific Ways of Knowing Course		4
	Hours	16
Spring Term 1
ENGL 102	Writing and Rhetoric II	3
Humanistic and Artistic Ways of Knowing Course		3
American Diversity Course		3
Scientific Ways of Knowing Course		4
Elective Course		1
	Hours	14
Fall Term 2
ACCT 201	Introduction to Financial Accounting	3
BLAW 265	Legal Environment of Business	3
ECON 201	Principles of Macroeconomics	3
PHIL 208	Business Ethics	3
STAT 251	Statistical Methods	3
	Hours	15
Spring Term 2
ACCT 202	Introduction to Managerial Accounting	3
BUS 354	Business Analytics	3
ECON 202	Principles of Microeconomics	3
MHR 310	Leading Organizations and People	3
ENGL 207 OR ENGL 208 OR ENGL 313 OR ENGL 317 OR PHIL 201		3
	Hours	15
Fall Term 3
FIN 301	Financial Resources Management	3
MKTG 321	Marketing	3
MIS 350	Managing Information	3
OM 370	Introduction to Operations and Supply Chain Management	3
Social and Behavioral Ways of Knowing Course		3
	Hours	15
Spring Term 3
MKTG 324	Consumer Behavior	3
UPDV Economics, Major Elective Course		3
Elective Course		3
Elective Course		3
BUS 429 OR MKTG 398		3
	Hours	15
Fall Term 4
ACCT 482	Enterprise Accounting	3
ENTR 414	Entrepreneurship	3
MKTG 421	Marketing Research & Analysis	3
Elective Course		3
BUS 429 OR MKTG 420 OR MKTG 422 OR MKTG 424 OR MKTG 425 OR MKTG 426 OR MKTG 427 OR MKTG 482 OR MKTG 495		3
	Hours	15
Spring Term 4
BUS 490	Strategic Management	3
ENTR 415	New Venture Creation	3
MKTG 428	Marketing Management	3
International Course		3
UPDV CBE, Major Elective Course		3
	Hours	15
	Total Hours	120

PGA Golf Management Emphasis

Plan of Study Grid

Fall Term 1		Hours
BUS 190	Integrated Business and Value Creation	3
COMM 101	Fundamentals of Oral Communication	3
ENGL 101	Writing and Rhetoric I	3
MATH 143	College Algebra	3
PGA 103	Introduction to PGA Golf Management	2
Scientific Ways of Knowing Course		4
	Hours	18
Spring Term 1
ENGL 102	Writing and Rhetoric II	3
PGA 150	PGA Golf Management I	3
Humanistic and Artistic Ways of Knowing Course		3
4 credtis Scientific Ways of Knowing Course		4
American Diversity Course		3
	Hours	16
Summer Term 1
PGA 298	Internship	2
	Hours	2
Fall Term 2
ACCT 201	Introduction to Financial Accounting	3
BLAW 265	Legal Environment of Business	3
ECON 201	Principles of Macroeconomics	3
PGA 251	PGA Golf Management II	3
STAT 251	Statistical Methods	3
	Hours	15
Spring Term 2
ACCT 202	Introduction to Managerial Accounting	3
BUS 354	Business Analytics	3
ECON 202	Principles of Microeconomics	3
MHR 310	Leading Organizations and People	3
RSTM 105	Teaching Golf I	2
	Hours	14
Summer Term 2
PGA 298	Internship	2
	Hours	2
Fall Term 3
FIN 301	Financial Resources Management	3
MKTG 321	Marketing	3
MIS 350	Managing Information	3
OM 370	Introduction to Operations and Supply Chain Management	3
RSTM 205	Teaching Golf II	2
	Hours	14
Spring Term 3
MKTG 324	Consumer Behavior	3
PGA 385	PGA Golf Management III	3
MKTG 424	Pricing Strategy and Tactics	3
UPDV ECON, Major Elective Course		2
MKTG 420 OR MKTG 422		3
	Hours	14
Summer Term 3
PGA 398	Internship	3
	Hours	3
Fall Term 4
MKTG 421	Marketing Research & Analysis	3
Social and Behavioral Ways of Knowing Course		3
MKTG 425 OR MKTG 426		3
MKTG 427 OR MKTG 495		3
ENGL 207 OR ENGL 208 OR ENGL 313 OR ENGL 317 OR PHIL 201		3
	Hours	15
Spring Term 4
BUS 490	Strategic Management	3
RSTM 305	Teaching Golf III	2
MKTG 428	Marketing Management	3
PHIL 208	Business Ethics	3
International Course		3
	Hours	14
Summer Term 4
PGA 398	Internship	3
	Hours	3
	Total Hours	130

Marketing Analytics Emphasis

Plan of Study Grid

Fall Term 1		Hours
BUS 190	Integrated Business and Value Creation	3
COMM 101	Fundamentals of Oral Communication	3
ENGL 101	Writing and Rhetoric I	3
MATH 143	College Algebra	3
Scientific Ways of Knowing Course		4
	Hours	16
Spring Term 1
ENGL 102	Writing and Rhetoric II	3
STAT 251	Statistical Methods	3
Humanistic and Artistic Ways of Knowing Course		3
Scientific Ways of Knowing Course		4
	Hours	13
Fall Term 2
ACCT 201	Introduction to Financial Accounting	3
BLAW 265	Legal Environment of Business	3
ECON 201	Principles of Macroeconomics	3
PHIL 208	Business Ethics	3
Analytics Elective, Major Elective Course		4
	Hours	16
Spring Term 2
ACCT 202	Introduction to Managerial Accounting	3
BUS 354	Business Analytics	3
ECON 202	Principles of Microeconomics	3
MHR 310	Leading Organizations and People	3
ENGL 207 OR ENGL 208 OR ENGL 313 OR ENGL 317 OR PHIL 201		3
	Hours	15
Fall Term 3
FIN 301	Financial Resources Management	3
MKTG 321	Marketing	3
MIS 350	Managing Information	3
OM 370	Introduction to Operations and Supply Chain Management	3
Social and Behavioral Ways of Knowing Course		3
	Hours	15
Spring Term 3
MKTG 324	Consumer Behavior	3
STAT 422	Survey Sampling Methods	3
UPDV Economics, Major Elective Course		3
Elective Course		3
American Diversity Course		3
	Hours	15
Fall Term 4
MKTG 421	Marketing Research & Analysis	3
STAT 431	Statistical Analysis	3
MKTG 420 OR MKTG 422 OR MKTG 423 OR MKTG 424 OR MKTG 425 OR MKTG 426 OR MKTG 427 OR MKTG 482 OR MKTG 495		3
Elective Course		3
Analytics Elective, Major Elective Course		3
	Hours	15
Spring Term 4
BUS 490	Strategic Management	3
MKTG 428	Marketing Management	3
MKTG 431	Marketing Analytics	3
International Course		3
Elective Course		3
	Hours	15
	Total Hours	120

The degree map is a guide for the timely completion of your curricular requirements. Your academic advisor or department may be contacted for assistance in interpreting this map. This map is not reflective of your academic history or transcript and it is not official notification of completion of degree or certificate requirements. Please contact the Registrar's Office regarding your official degree/certificate completion status.

General Marketing Emphasis

1. Students understand the difference between marketing strategy and marketing mix (MKTG 428).
2. Students will develop working hypotheses and statistical tests for marketing problems (MKTG 421).
3. Students will determine the information needed for decision making (MKTG 421).

Sales Management Emphasis

1. Students will demonstrate skills in designing and executing sales management programs.
2. Students will demonstrate skills in designing and executing consumer research to address specific marketing questions.
3. Students will recognize the difference between marketing strategy and marketing mix.

Entrepreneurship Emphasis

1. Students will recall gathering and analyzing marketing data.
2. Students will recall the consumer behavior process.
3. Students will recall the product development process.
4. Students will recall promotional mix.
5. Students will recall how to determine price.
6. Students will recall how to determine appropriate channel.

PGA Golf Management Emphasis

1. Students will demonstrate an understanding of professional golf principles.

Marketing Analytics Emphasis

1. Students will demonstrate skills in designing and executing sales management programs.
2. Students will recognize the difference between marketing strategy and marketing mix.
3. Students will determine the appropriate level, scope, and depth of information required for decision making.
4. Students will apply quantitative analytical skills to assess and solve marketing problems/opportunities.
5. Students will prepare and analyze data, report the research results, and provide strategic marketing recommendations.